WHAT I CAN DO FOR YOU

Project Management

Planning

From ideation through to completion, I will manage your content projects. Including budgeting, production timelines, team and stakeholder management, and vendor/partner procurement and third party collaboration.

Create tailored content calendars for each platform aligned with your brand's goals and audience. Ensuring brand consistency and maximizing fan engagement.

Social Media Strategy

Define and design strategies with purpose by understanding the needs and wants of your fans. Using data driven analysis to create a strategy purpose build for your brand or project.

Content Creation

Develop high-quality content including posts, graphics and videos tailored to each social media platform, maintaining brand voice and visual consistency. Whether that’s myself of briefing the creatives in your team

Community Management

Generate engagement and build relationships with followers through proactive interaction, engaging with the latest trend and taping into your fans way of thinking. Making sure your fans are well engaged with every step of the way

Influencer Management

Identify and collaborate with relevant influencers to expand reach, increase engagement with the target audience. Managing the influencers on a day to day basis to ensure each content piece is delivered

Paid Social Media

Design and execute targeted ad campaigns across various platforms, optimizing budget allocation, audience targeting, and ad creative for maximum ROI.

Analytics

Monitor key metrics such as reach, engagement, and conversion rates, providing in-depth analysis and actionable insights to refine strategies and improve performance.

WHO I’VE WORKED WITH

projects I’M PROUD OF

150th Emirates FA Cup

Season long campaign working with the brand team to bring 150 years worth of history to life onto digital channels, including a podcast, a youtube series and instagram stories desgined to match a different decade

Rio 2016

Led social media teams both in Rio & London to deliver best in class live coverage across social channels, engage with sponsor activation and interview athletes on the ground

BWSL x EUROs 2022

Spearheaded an out of season campaign for the league channels to be involved in a wider conversation online, by creating the EUROS 2022 biggest fan persona. Lots of fun, meme content and working with plenty of influencers meant we achieved:

BWSL Season Launch

Developed a campaign for the launch of the Barclays Women’s Super League season. With a launch film, accompanying assets, photography look & feel and more.

MY FAVOURITE CONTENT

what people say

Adrian Basset - Director of Communications, International Tennis Integrity Agency

I would describe Charlotte as a 'pragmatic creative genius'. She has a really sharp, creative brain, but understands that the best ideas are the ones that work. She has a great work ethic, a fierce desire to learn and improve. She helped to change the way the organisation thought about digital bringing a fresh approach and very strong, current knowledge about the digital landscape.

In short: a joy to work with.

Mark Cocker - Head of Content and media, Arsenal F.C

I had the pleasure of working with Charlotte at The Football Association, where she managed the social media presence for major football competitions such as the Emirates FA Cup and Barclays WSL. Charlotte excelled at leading her team and coordinating with agencies, effectively managing content campaigns across multiple brands simultaneously. She was particularly creative in developing season-long campaigns that pushed the content forward in innovative ways. Charlotte's passion for her role and her strategic vision make her an exceptional asset to any team.

what people say

Leah Davis - Chief Marketing Officer, SailGP

I had the pleasure of managing Charlotte during her tenure at Team GB, where she excelled as our Social Media Manager. Charlotte demonstrated exceptional skills in community management, content planning, and generating creative ideas. During the Rio 2016 Olympics, she expertly managed our social media channels, ensuring comprehensive coverage of all athletes and sports, while fulfilling sponsor digital activation obligations. Charlotte led the social team with confidence, crafting a distinctive tone of voice for our channels. Her ability to quickly create engaging content that celebrated the team's successes and resonated with fans back home was truly impressive.

Luca Massaro - founder and CEO of WePlay

Charlotte evolved into a crucial member of the team, with a passion for sport and for the sports fan, she always gave 100% into each task.

Charlotte is a strong team player with ability across the digital landscape, from analytics to content creation, to community management and to account handling.

I would highly recommend Charlotte to any organisation that wants an employee to maximise the relationship their business has with it's sports fan base