ON THE ROAD MEDIA
A simple social media agency created to help you...
Build
COMMUNITIES
Create
CONTENT
Generate
REVENUE
We would love to join you on your journey
ON THE
Ro
D
MEDIA
CREATIVITY.
CONNECTION.
CONTENT.
wHO ARE WE?
Hello, I'm Charlotte Males, a strategic social media manager. I have more than 11 years of experience in marketing brands, teams, athletes and sports organizations.
I help brands build a deeper connection with their fans, tell their stories in a way that resonates and create award-winning content & campagins.
WHAT we CAN DO FOR YOU
Project Management
Manage your campaigns, sponsor activations or live event coverage projects from ideation through to completion. Including budgeting, team and stakeholder management, and vendor/partner procurement and collaboration.
Social Media Strategy
Design strategies with purpose by understanding the needs and wants of fans and followers. Built using in depth analysis and research. Using both paid and organic channel to create a whole strategy
Community Management
Influencer Management
Generate engagement and build relationships with followers through timely responses, conversation management, and proactive interaction to enhance brand loyalty.
Identify and collaborate with relevant influencers or brand ambassadors to expand reach, increase credibility, and drive engagement with the target audience.
Content Creation
Develop high-quality content including posts, graphics and videos tailored to each social media platform, maintaining brand voice and visual consistency.
Analytics
Monitor key metrics such as reach, engagement, and conversion rates, providing in-depth analysis and actionable insights to refine strategies and improve performance.
WHO HAVE WE WORKED WITH
projects I’M PROUD OF
150th Emirates FA Cup
Season long campaign working with the brand team to bring 150 years worth of history to life onto digital channels
1B
VIDEO VIEWS
500K
NEw TIK TOK FANS
Rio 2016
Led social media teams both in Rio & London to deliver best in class live coverage across social channels
200M
AUDIENCE
6
Sponsor Activations
BWSL x EUROs 2022
Spearheaded an out of season campaign to be involved in a wider conversation online. Created the EUROS 2022 biggest fan persona
15K
NEW FANS
750K
Engagements
BWSL Season Launch
Developed a campaign for the launch of the Barclays Women’s Super League season. Including winning a standalone Sports Industry award
1
AWARD
100+
PIECEs OF ORIGINAL CONTENT
MY FAVOURITE CONTENT
EPSON x MERCEDES F1 PAPERCRAFT
Created the idea for EPSON to create paper craft models of the mercedes f1 drivers for fans to make at home, by printing them out on thier epson printers,
lifting the lid - emirates fa cup podcast
produced a podcast series for the emirates fa cup bring cult legends of the cup to talke to tubes & steve sidwell. retelling their favourite fa cup moments
vitality fa cup pre final live show
developed a pre womens fa cup final live show to generate a buzz and build up ahead ofhte cup final at wembley
view the show
what people say
Adrian Basset - Director of Communications, Team GB
I would describe Charlotte as a 'pragmatic creative genius'. She has a really sharp, creative brain, but understands that the best ideas are the ones that work. She has a great work ethic, a fierce desire to learn and improve. She helped to change the way the organisation thought about digital bringing a fresh approach and very strong, current knowledge about the digital landscape.
In short: a joy to work with.
Luca Massaro - founder and CEO of WePlay
Within a few months Charlotte evolved into a crucial member of the team, with a passion for sport and for the sports fan, she always gave 100% into each task.
Charlotte is a strong team player with ability across the digital landscape, from analytics to content creation, to community management and to account handling.
I would highly recommend Charlotte to any organisation that wants an employee to maximise the relationship their business has with it's sports fan base
tom biggs - senior digital content manager
I had the pleasure of working with Charlotte during our time at The English Football Association. Charlotte has an outstanding ability to lead successful projects, bringing a collaborative and creative approach to any campaign. Her attention to detail, understanding of the digital and social landscape and level of strategic thinking mean she will be able to offer huge value to any organisation.
AWARDS & FEATURED ON
The Barclays FA Women’s Super League (BFAWSL) won the Original Standalone Content Award in association with Shutterstock for ‘It’s All Kicking Off’, the film produced to mark the launch of the 2021/22 season.
I was named a 'Rising Star in #SportsBiz" by SportsNetworker.com in 2014
A guest on The Sports CAreer Podcast with Ed Bowers. The podcast shares insightful and inspiring interviews from today’s Sports Industry Professionals around the World.
The football and business podcast that goes behind the scenes to investigate how the business of football works. From the boardroom to the backroom staff. Hosted by Paul Musa.
I was interviewed to be in the book talking abou my career journey in sports.
WORK WITH ME
I'm here to take the weight off your shoulders and elevate your online presence to the next level.
From crafting engaging social media posts to optimizing your digital marketing strategy, I've got you covered.
Let's work together to create a strong and impactful online presence that resonates with your audience.
Don't hesitate to reach out - I'm just a message away!
Or send me an email at: charlottejmales@gmail.com
